Do you bike to work? Hug trees? Buy only organic fair trade sunglasses and save baby whales on weekends? Congratulations you’re living sustain…wait, what’s that in your pocket? Is that a smartphone?
 
We all have one (well, not all of us, I'm looking at you insufferable flip phone connoisseurs) and by now we probably all know how truly dirty, both environmentally and socially our favourite little electronic devices actually are (unfortunately the luddites have earned the moral high ground on this one.)

Before I tell you about the Camelbak Eddy Thermal Insulated Waterbottle let me tell you a little story:

 Some kids have  blankies, some have binkies. I had a bottle. One of those plastic open ended baggie type deals with a chewy silicone nipple meant for  weaning babies off breastfeeding. I had it well beyond the age when it was socially acceptable to have a bottle.

I imagine people side-eyed the hell out of the 6 year old with the bottle nipple hanging out of her mouth like a tiny marlborough man sucking on a smoke. But I guess people assumed it was a kid comfort thing, so they let it slide without too much razzing. 
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The other day my mother was unpacking her CSA basket (shout out to Lufa Farms here in Montréal) when my sister-in-law commented on the meat she’d gotten from a local, ostensibly sustainable farm.
 
“I heard that they mistreat their animals and the meat is not as pure as they say”
 
It got us wondering if we were being naïve in thinking that there is such a thing as “virtuous meat”. If you’ve ever paid a premium for fancy supposedly sustainable meat you may at some point have thought to yourself "is it worth it?".